Essay Contest to win a Business
How to Run a Facebook Contest: Introduction
A Facebook Contest is an easy way to engage Facebook likes and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” Facebook Sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
1. Choose a Prize and Entry Method
The prize is the most important piece of your contest. It’s what entices people to enter. Make the prize something relevant to your business.
A great prize is a gift card for your business. Why? Two reasons:
1. A gift card is enticing to all of your potential customers – it’s the prize that is the most enticing to the largest group of people. If you give away a certain product or service, you will only get entries from people interested in that specific product. With a gift card though, you will attract entries from those who are interested in the products you sell.
2. It will only attract people who are interested in your products, which is what you want! If you give away an ipad you will get a ton of entries, but those people will only be interested in ipads, not your products. This will make it almost impossible to convert these users into actual sales for your business. Giving away a gift card ensures that entrants have an interest in your products, which makes it easy to convert them into sales.
Next, decide what do users have to do to enter. Do they need to submit a photo? Or just enter their email address? What you ask for at the time of entry depends on your goals. See “5 Strategies for How to Run a Facebook Contest to Achieve Specific Goals” below for help in determining what to ask for. Here are 3 entry methods to consider:
1. Contact Details: This method requires people to enter their email address, name, phone number, etc. to enter. For this method you should ask for the smallest amount of data you need to be able to contact entrants with follow-up emails to convert them into sales.